It acquired Luxor Ab, electronics and computer-maker, in and then in , French television company Oceanic. This trend continued as Nokia acquired Mobira, a mobile-phone maker, which would help the company to usher into its golden era in the future. With Mobira, Nokia had launched its first mobile phone: Mobira Senator in But everything was not fine as Kari Kairamo committed suicide on December 11, The reason behind it is still unclear.
He was replaced by Simo Vuorilehto. Many of the groups within the company were divested. Finnish rubber works separated from Nokia. It looked like Nokia was financially struggling, as a result, its stock prices shrank and the collapse of the Soviet Union added to the agony of the company as it was a major customer for Nokia. He opposed the idea of selling the mobile-phone division of Nokia and turned it into a telecom-based company. This decision proved to be fruitful and helped Nokia to enter the golden period.
In , it overtook Motorola and became the No. Nokia became a household name and continued to gather more ground in the market. Nokia was the pioneer of innovation. It knew that mobile phones are the future and it capitalized on the opportunity. In the following years, it launched many different phones. Nokia became the first company to introduce a camera on a mobile phone. In , the market share of Nokia swelled up to Thus, began the downfall of the telecom giant.
From being the largest telecom company in the world in to being on the brink of bankruptcy in , Nokia saw their worst days. The downfall of Nokia was a consequence of many internal and external factors. There were many reasons that led to the failure of Nokia. In , the company launched the Nokia , a budget-friendly phone that sold around a whopping million units, making it the best selling phone as well as the best selling consumer electronics product in the world.
Running Symbian OS 6. The following year, the Nokia "lipstick" phone was launched. It also featured in the Pussycat Dolls' "Beep" music video. Midway through the decade, the company launched its N-series of phones, with the N70 , N90 , and N91 being the first members of the series. The flagship N8 was launched later in With Apple launching its first-generation iPhone in and the growing popularity of touch-screen phones, Nokia outed its first all touch smartphone in Dubbed the Xpress Music , the device was also the first to run the touch-driven Symbian v9.
It was decently successful as the company managed to sell around 8 million units of the device, but it didn't manage to create die-hard following as it touch-experience was sub-par. This was primarily due to a slowdown in mobile phone market.
Another hiccup came in , when the company had to recall a whopping 46 million faulty cell-phone batteries. In - the same year when the Android version 1. The year saw Nokia laying off 1, employees worldwide. Later in the year, the struggling Finnish company finally acknowledged that it was slow to react to the change in the market, which was now slowly being taken over by the likes of Apple and BlackBerry, and influenced by newcomers like Samsung, HTC, and LG.
He was also the first non-Finnish leader of the company. Although saw a rise in profits for the company, job cuts continued. Following the announcement, there were rumors that Microsoft is in talks to acquire the struggling Finnish giant. The first fruit the partnership between Nokia and Microsoft bore were the Lumia and Lumia smartphones, which were announced later in While the former shown below targeted the higher end of the market, the latter was aimed at lower end-customers.
Although the company managed to beat market expectations by selling over a million units of these devices in just a few months, job cuts continued. Meanwhile, in an effort to save more expenses, the company also announced that it will close its oldest factory in Finland and shift its manufacturing to Asia, which had become its largest market by then - all of this happened in early This was followed by another round of job cuts, affecting around 10, employees this time.
Later that year, the company launched Windows Phone 8-powered Lumia flagship, which received mixed reviews - mainly criticized for its large size and bulkiness.
In November , the smartphone became best-selling phone of the week on Amazon, and also topped Expansys' chart in the UK during the same period - still it never quite reached the blockbuster sales the company needed to return to profitability.
Finally, the year brought some good news as Nokia returned to profit six quarters of bleeding money. Situation today 2. Nokia's market share and brand strength 2. Nokia Business Units 2. Nokia and its major competitors. History of the Nokia Company 3. Pulp mill and paper production start 3. Rubber production 3.
Cable production 3. Merger into the Nokia Corporation 3. The Era of Information Technology and Telecommunications. Nokia in the Finnish Society and Economy 4. Nokiazation of Finland 4. The aim of this seminar paper was to describe the history of Nokia company, which is a wellknown Finnish manufacturer of mobile devices. Nokia employs around This is actually an admirable achievement for a company that started its business as a small riverside paper mill in Finland.
As well as this Nokia is doing business for more than years. Official website of Nokia, Our company Although Nokia is a leading multinational enterprise, a major part of its business is located in Finland, where the company has its headquarters in Keilaniemi of Espoo Official website of Nokia, Our company According to the worldwide Brandirectory, the brand of Nokia is loosing its strength as well, falling from the 94th position in to nd position in Brandirectory Nokia Networks which is a leading global supplier of infrastructure for mobile, fixed, broadband and IP Internet Protocol is another important business group of this enterprise.
International Directory of Comany Histories During recent years, Nokia has been very successful on the low and medium end mobile phone market, where Nokia has eliminated many of its competitors. They were actually unable to match the fierce competition of Nokia and they decided to focus on smartphones instead. This means, that Nokia concentrated on markets experiencing financial growth and the corporation was able to achieve a unique market position in these markets.
Strand Consult On the other hand, Apple and the Android devices have been very successful in markets that have experienced the latest financial recession. For this reason, the biggest competitors of Nokia in the smartphone sector are the so called Android devices and Apples iPhone in markets, where consumers are increasingly interested in new technology and use the devices as a symbol of their lifestyle.
The current mobile manufacturer leader, Samsung, is running on Android operating system. Apple, the second largest competitor of Nokia, uses iOS systems in its devices. Eaton As Nokia has not been able to create a serious alternative to the iPhone until today, the smartphone sector is still responsible for declining market share of Nokia.
Nokia took the first step in February , when the company announced a collaboration with Microsoft in order to strengthen its position in the smartphone market. The aim of the strategic partnership was to adopt the new Windows 7 operating system and to establish the next ecosystem to compete against iOS and Android.
In spite of the highly innovative features of Nokia Lumia, the timing will make it difficult to compete against the major smartphone leaders, as the competitors are already highly recognized and valued on the global market. Unfortunately Windows Phone and Nokia were both late to the current smartphone era. Tofel In order to maintain its position or to become the leader in mobile phone market again, Nokia will have to invest more in research and development so as to able to come up with attractive innovations sooner than its competitors and understand its consumers better than the competition as well.
Despite of the fact that many mobile phone users know the company Nokia as a young company and also as one of the biggest market leaders producing high quality mobile phones and equipment, the roots of it go back to 19th century. It transformed from a small forest industry enterprise, through rubber and cable production into manufacturing computers, especially monitors, and later mobile phones Stolle , 1 ff.
The aim of this chapter is to describe all important milestones of the Nokia history step by step in a chronological order.
The roots of the Nokia Company go back to the year , when the mining engineer Fredrik Idestam set up his own wood pulp mill. Two years later in it was also awarded at the Paris World Exposition. In Fredrik Idestam opened the second mill on the banks of the Nokianvirta River.
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